Welcome to Qinary, Trish

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Prepared for

Trish's Brand Authority Program

The Gore Group · North Scottsdale & Paradise Valley

You've built a real estate career on relationships and referrals. The next chapter, the one that scales toward freedom, runs on a brand, a system, and the kind of authority AI search engines surface as the answer. This is the program that gets you there.

Approach

Data. Strategy. Creative.

Data informs the strategy. Strategy informs the creative. We build four pillars from your zone of authority, Scottsdale and Paradise Valley luxury at $1.5M and up, then turn one hour a week of your time into a steady stream of social, PR, and editorial that compounds. The goal isn't vanity metrics. It's Return on Connections, the kind that shortens sales cycles and brings the right buyers to you.

What's Included

Five Pillars. One System.

Every pillar feeds the others. You'll get monthly performance analytics tied to business outcomes, not impressions, so you always know what's working, what's growing, and where the next opportunity is.

01

Brand Strategy

The foundation. We define who you are, who you serve, and the gap nobody else fills, then build the playbook everything else runs on.

  • Positioning & competitive landscape
  • Audience personas (luxury buyer + seller)
  • Voice & messaging framework
  • Four content pillars
  • Recruiting filter for future team hires
  • Full Brand OS document
02

Social Media

Daily content built to drive conversations, not just impressions. One hour of recording becomes weeks of clips, carousels, and stories.

  • Custom content (clips, carousels, stories)
  • Instagram & Facebook management
  • Community engagement & comments
  • Content calendar & scheduling
  • Trend monitoring & real-time hooks
  • Monthly analytics & ROC reporting
03

Public Relations

Third-party credibility you can't buy with ads. When publications quote you, both buyers and algorithms trust you faster.

  • PR wire distribution (monthly)
  • Industry article ghostwriting
  • Local media pitching (Scottsdale / PV)
  • Authority building via earned media
  • Press kit + boilerplate maintenance
04

Blogging

SEO and AIO-aligned long-form content built from your video transcripts. Owns the search conversation around North Scottsdale luxury.

  • Weekly blog (1,200–1,800 words)
  • Keyword + AI search alignment
  • Schema markup & structured data
  • Internal linking & topical authority
  • Republished as LinkedIn articles
05

AI Optimization

When social, PR, and blog all point in the same direction, GPT and Gemini start surfacing you as the answer for "best Scottsdale luxury agent."

  • AI search audit (GPT, Gemini, Perplexity)
  • Cross-platform authority signal coordination
  • AI twin scoping for assistant workload
  • Search visibility monitoring & reporting
  • Quarterly recalibration as AI evolves
The Plan

Six Months. Compounding.

Onboarding starts the moment you enroll. Your full Brand OS is delivered within seven days. From there, every month builds on the last. By month six, you're showing up everywhere your buyers and sellers look.

Days 1–7

Onboarding

  • Discovery + philosophical questions
  • In-person studio session
  • First batched content recording
  • Full Brand OS delivered
Day 30

Foundation Live

  • Four pillars defined & locked
  • $1.5M+ Scottsdale / PV positioning
  • Social cadence running daily
  • First wire article distributed
Day 60

Authority Building

  • Weekly blog cadence live
  • AI search baseline audit
  • Second wire + local media pitch
  • AI twin scoping for assistant
Day 90

Compounding

  • ROC reporting dashboard live
  • Recruiting messaging built
  • AI search visibility climbing
  • Third wire article published

Months 4–6: The system runs. Monthly PR keeps publications quoting you. Weekly blogs and daily social keep filling the funnel. AI signals get strong enough to surface you in answer engines. Quarterly review tunes the strategy as your team grows and the niche tightens.

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If You Move Brokerages

If you decide to make the move from Coldwell Banker to a model that supports the way you want to scale, your brand transitions with you. Updated handles, refreshed press kit, new boilerplate, smooth handoff, all included. The brand belongs to you, not the brokerage.

Investment

Choose Your Path

Both options include all five pillars and the full six-month roadmap. Pay-in-full unlocks the discounted rate; monthly keeps things flexible.

Start Your Program

Fill out a few details and pay below. No extra window, no extra steps. Onboarding kicks off the moment payment clears.

Service Agreement & Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client and Closing Day Agency, d/b/a Qinary ("Company").

Upon execution of this agreement, a dedicated team is assembled and assigned exclusively to Client's account. All fees are billed in advance to reserve team capacity and production resources. Payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, delayed approvals, or failure to submit required materials, does not constitute grounds for cancellation, pause, credit, or refund.

Minimum Term & Cancellation

All execution services require a minimum 6-month commitment. Following the initial term, services continue on a month-to-month basis and require 60 days written notice prior to the next billing date to cancel. Early termination during the initial term requires payment of all remaining months in the commitment period.

Pay-in-Full Terms

Clients who select the pay-in-full option receive a discounted rate in exchange for prepayment of the full 6-month term. Pay-in-full amounts are non-refundable and non-transferable. The discounted rate continues to apply for each subsequent 6-month renewal cycle, billed automatically at the end of each term unless written notice of cancellation is provided 60 days prior.

Content & Intellectual Property

All content, strategies, brand assets, and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies, and promotional materials unless Client provides written objection. Client is responsible for providing accurate information, timely approvals, and any materials required for content production. Delays caused by Client do not extend deadlines or reduce fees.

Brokerage Transition Support

If Client transitions between real estate brokerages during the term, Company will provide brand transition support, including updated handles, press kit, boilerplate, and asset refresh, at no additional cost. Brokerage-specific compliance and licensing changes remain Client's responsibility.

Refunds

Closing Day Agency, d/b/a Qinary, does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

Liability

Company is not liable for missed publishing dates, reduced engagement, or performance outcomes resulting from third-party platform changes, algorithm updates, or client delays in approval or content submission. Services are provided on a best-effort basis and no specific results are guaranteed.

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